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GOLIATH: These details are all very good.
In the last three days you have had 24 people look at your site… from Google… and 91.7% are new people, that have not looked at it before, so not you and me. It also says that 20.83% are not leaving the first page, which means the other 79-80% are exploring the site for images and contact page details. Considering this is month one, it's all very good. Well done Michelle.
CLIENT: That's awesome! Thanks!!
GOLIATH: No worries - Has there been a noticeable difference in business, or no?
CLIENT: Definitely, August was one of our busiest months thus far :)
GOLIATH: Awesome - that's good to see our work is helping you.
CLIENT: Thanks again, I appreciate it !
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like "Printing in Sydney" "Great Web Design," or "Goliath Print"). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Don't forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don't overdo it.
Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
Update your content regularly
You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site's window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
Keyword metadata are the search phrases that people type when they want to find your page. You'll want to include a variety of phrases. However, don't get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."
Focus on creating relevant links within the text. Instead of having "click here" links, try writing out the name of the destination. "Click here" has no search engine value beyond the attached URL, whereas "Michigan Tech Enterprise Program" is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:
www.moz.com—professional blog and SEO tools
www.google.com/webmasters/tools—a great reference for understanding your Google site stats
www.google.com/addurl—add your URL to Google
http://www.bing.com/toolbox/submit-site-url—add your URL to Yahoo/Bing
This is a simple on, but one that's often overlooked. Google doesn't know where your business is on Google Maps unless you tell it and then varify that address.